Gorilla Permits Online not a good business decision
Gorilla tourism in Uganda is primarily taking place in Bwindi Impenetrable National Park and Mgahinga Gorilla National Park while in Rwanda and DRC share the virungas. It is important to note that over 70% of the revenues from tourism in Uganda come from Gorilla trekking. This continuous flow of tourists to go Gorilla trekking has been through a concerted effort from various players in the industry that include mainly the Association of Ugandan tour operators, hoteliers to mention but a few. However, Uganda Wildlife Authority (UWA) who are expected to be the custodians of all National parks are planning to not only increase the rate of Gorilla Trekking but alo to put the Gorilla Permits online.
After the increase was implemented in Rwanda, Uganda Wildlife Authority the custodians of Uganda’s National Parks including the famous Bwindi Forest and Mgahinga National Parks have also been tempted into endorsing a price increase from US$500 to US$600. Recognising Rwanda’s strong competitive advantage with the high end market, it would be advisable for Uganda Wildlife Authority (UWA) to refrain from raising its prices.
This will in turn give Uganda a competitive advantage with more price sensitive segments of the market, including many Free Independent Travelers, budget tourists, foreign residents, and domestic tourists. Furthermore, UWA may be able to increase the percentage of permits sold and therefore overall revenue by offering not just promotional but low season rates.
This would appeal to the market groups mentioned above. UWA experimented with this strategy last year but was not entirely successful, largely because the plan was not announced far enough in advance.
If announced at least six months in advance, the results will likely be better.... Read the full, comprehensive news article and discuss at Red Pepper